Investor Alert: Fin​fin​i​ty​in​vest​.com

Be an informed investor - Don't be fooled by fraudsters misrepresenting themselves

April 17, 2023 (Toronto, Ontario) – New Self-Regulatory Organization of Canada (New SRO) is warning Canadian investors not to be fooled by FinFinity Invest.

Communications sent out by FinFinity Invest falsely claim they are regulated by the former Investment Industry Regulatory Organization of Canada (IIROC), now New SRO.

FinFinity Invest is not a member of New SRO and was never registered with IIROC to trade or sell any investment products.

All investors must be informed and ask themselves important questions before purchasing higher-risk investment products that do not trade on stock exchanges. Investors should know that unregulated trading and investment platforms are different from regulated marketplaces and may be missing key investor protections.

Registered investment firms are regulated, and individuals must meet our high standards and deal fairly, honestly and in good faith with Canadian investors. We urge Canadian investors to exercise caution when dealing with non-registered firms.

Investors should confirm investment firms are registered with New SRO, formerly IIROC, or with the Canadian Securities Administrators (CSA).

Investors should also check the background, qualifications and any disciplinary history of investment advisors registered with New SRO by checking the free AdvisorReport for investment dealers, or the CSA’s National Registration Search for mutual fund dealers. If you believe you have been a victim of this or a similar scam, contact your local police, your provincial securities commission, and the Canadian Anti-Fraud Centre.

For further information, please contact:

For media inquiries only:
Aruna Guru
Senior Public Affairs and Corporate Communications Specialist
Email: [email protected]

Please direct all other inquiries to our Complaints & Inquiries team:
1-877-442-4322 (Canada/US),
800-5555-2323 (Outside Canada/US),
or by completing our Secure Contact Form